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Volume-VIII

, Issue-I

(FALL 2023)

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01 - E-Commerce Adoption: Enablers within Small and Medium–Sized Enter

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).01
10.31703/gmsr.2023(VIII-I).01      Published : Dec 2023

Abstract

    The purpose of this research is to examine the influence of e-commerce on Small and Medium–Medium-sized enterprises in Punjab a province of Pakistan. There is resistance to the adoption of e-commerce in certain parts of underdeveloped countries, even though the most successful companies have adopted e-commerce and gained increasing success. This study describes the drivers for e-commerce ado... Details

    E-commerce, Drivers, Benefits, Small and Medium Sized Enterprises

    (1) Salah Ud Din Ahmad
    PhD Scholar, Faculty of Management and Economics, Minhaj University, Lahore, Punjab, Pakistan.
    (2) Muhammad Nawaz
    Assistant Professor, Department of Business Administration, Iqra University Karachi, Sindh, Pakistan
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02 - Impact of Macro and Micro Economic Variables on Volatility of Stock Prices: Empi

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).02
10.31703/gmsr.2023(VIII-I).02      Published : Dec 2023

Abstract

    The stock market is the instrument employed for the efficient use and accessibility of funds. The study looks at the macro and micro factors that influence how volatile stock market prices might be. The CPI, which measures inflation, EPS, or earnings per share, GDP, or gross domestic product, and ROE, or return on asset, are the macro variables examined in this study. One considers the stock price... Details

    Volatility, Inflation, Return on Equity

    (1) Lala Rukh
    Assistant professor, Centre for Management & Commerce, University of Swat, KP, Pakistan.
    (2) Shafiq Ur Rehman
    Professor, Department of Commerce & Management Sciences, University of Malakand, Chakdara, KP, Pakistan
    (3) Alam Zeb
    Associate Professor, Department of Tourism and Hotel Management, University of Malakand, Chakdara, KP, Pakistan.
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03 - The Role of Big Data Analytics Capability to Achieve Competitive Advantage with

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).03
10.31703/gmsr.2023(VIII-I).03      Published : Dec 2023

Abstract

    The research aims to identify the function of big data analytics to attain competitive advantage through the mediation of business model innovation.260 samples were taken from experts in Pakistan's manufacturing & service sectors. Data analysis was done using (Smart PLS). The findings demonstrate that big data analysis capability (BDAC) has a considerable impact on competitive advantage. By us... Details

    Big Data, Competitive Advantage, Innovation, Dynamic Capability

    (1) Syed Aamir Alam Rizvi
    Research Scholar, Institute of Business Management, Karachi, Sindh, Pakistan.
    (2) Mohsin Ali
    Lecturer, National Textile University, Karachi Campus, Karachi, Sindh, Pakistan.
    (3) Hasan Raza
    Assistant Professor, Department of Commerce, University of Karachi, Sindh, Pakistan.
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04 - Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influenc

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).04
10.31703/gmsr.2023(VIII-I).04      Published : Dec 2023

Abstract

    The purpose of this study was to look at how green packaging, perceived consumer effectiveness, and social influence affect green consumption behaviour, as well as the moderating role of environmental awareness and the mediating role of green satisfaction. As consumers show signs of growing environmental consciousness and increased willingness to purchase green products. In order to gather informa... Details

    Green Packaging, Perceived Consumer Effectiveness, Social Influence,

    (1) Hassan Farooq
    MS Scholar, Chaudhary Abdul Rehman Business School (CARBS), Superior University, Lahore, Punjab, Pakistan.
    (2) Muhammad Bilal Majid Bilal Majid
    Assistant Professor, Faculty of Business and Management Sciences, Superior University Lahore, Punjab, Pakistan.
    (3) Hina Ahmed
    PhD Scholar, Chaudhary Abdul Rehman Business School (CARBS), Superior University, Lahore, Punjab, Pakistan.
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05 - Effect of Ethical Leadership on Knowledge Sharing: A Mediating Model of Moral E

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).05
10.31703/gmsr.2023(VIII-I).05      Published : Dec 2023

Abstract

    In the banking industry of Peshawar, Khyber Pakhtunkhwa, the current study examined the direct and indirect effects of EL on employees' KS through positive reciprocity and moral efficacy. The study used G*power analysis to determine an acceptable sample size in order to meet its objectives. Based on power, effect size, and significant level, G*Power was used to determine that the sample size of 29... Details

    EL, KS, Positive Reciprocity, Moral Efficacy

    (1) Adil Sufyan Qayum
    Department of Institute of Business & Management Sciences, University of Agriculture, Peshawar, KP, Pakistan.
    (2) Muhammad Shafiq
    Department of Institute of Business & Management Sciences, University of Agriculture, Peshawar, KP, Pakistan.
    (3) Amna Manzoor
    Department of Institute of Business & Management Sciences, University of Agriculture, Peshawar, KP, Pakistan.
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