ISSUE

Volume-X

, Issue-I

(WINTER 2025)

  1. HOME
  2. ISSUE

Search Article



01 - Quantitative Study on the Impact of Green Marketing Strategies on Consumer Purch

http://dx.doi.org/10.31703/gmsr.2025(X-I).01
10.31703/gmsr.2025(X-I).01      Published : Mar 2025

Abstract

    This study investigates the influence of green marketing strategies on consumer purchase intentions within Pakistan's fast-moving consumer goods (FMCG) sector using a quantitative research design. Anchored in the Theory of Planned Behavior and the Green Brand Equity Model, the study examines how green advertising, eco-labeling, digital marketing, and green branding affect green brand image, green ... Details

    Consumer Skepticism, Green Marketing Strategies, Brand Image

    (1) Mannan Pervaiz Malik
    PhD Candidate, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
PDF Fulltext

02 - Integrating E-Bikes and Non-Motorized Transport for Sustainable Urban Mobility:

http://dx.doi.org/10.31703/gmsr.2025(X-I).02
10.31703/gmsr.2025(X-I).02      Published : Mar 2025

Abstract

    The urbanization process within Pakistan, together with other developing nations, has caused severe transportation problems, resulting in traffic congestion and air pollution and creating uneven mobility access across different areas. This research analyzes how electric bikes (e-bikes) and non-motorized transport (NMT) methods can boost sustainable urban accessibility and livability within Hyderab... Details

    E-bikes, Non-motorized Transport, SDG 11.2, Sustainable Mobility, Hyderabad

    (1) Uzma Arisar
    Lecturer, Department of Architecture and Planning, Shaheed Allah Buksh Soomro University of Art, Design and Heritages, 76062, Jamshoro, Sindh, Pakistan.
    (2) Asif Memon
    Bachelors student, Department of Architecture and Planning, Shaheed Allah Buksh Soomro University of Art, Design and Heritages, 76062, Jamshoro, Sindh, Pakistan.
    (3) Rabia Soomro
    Assistant Professor, Department of Civil Engineering, Mehran University of Engineering and Technology Shaheed Zulfiqar Ali Bhutto Campus, Khairpur Mir's, Sindh, Pakistan.
PDF Fulltext

03 - Technological Absorption Hypothesis and Productivity Growth in Pakistan Manufact

http://dx.doi.org/10.31703/gmsr.2025(X-I).03
10.31703/gmsr.2025(X-I).03      Published : Mar 2025

Abstract

    This research focuses on determining factors that influence the growth of technological progress in Pakistan's manufacturing sector. The Solow residual, which measures technological change, has been calculated using a growth accounting framework. Additionally, it evaluates the extent of Total Factor Productivity (TFP) in relation to macroeconomic variables, including technology transfer, the finan... Details

    TFP, Solow Residual, Human Capital, Foreign Direct Investment, Transfer of Technology, ARDL Model, Error Correction Model.

    (1) Muhammad Tufail
    Lecturer, Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Junaid Ali
    Lecturer, Department of Economics, Government Polytechnic Institute, Lower Dir, KP, Pakistan.
    (3) Hidayat Ullah Khan
    Associate Professor, Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
PDF Fulltext

04 - Measuring The Impact of OD Interventions on Organizational Performance (OP)

http://dx.doi.org/10.31703/gmsr.2025(X-I).04
10.31703/gmsr.2025(X-I).04      Published : Mar 2025

Abstract

    Performance is a major challenge. The study examined the impact of OD interventions on organizational performance. The study collected quantitative data using a closed-ended survey form and performed the regression and mediation analysis. The t-statistic, p-values, adjusted R2, F-statistic, and regression coefficient β values were computed. A focus group of experts was conducted to gather qua... Details

    OD Interventions, Automation, Organization Development, Organizational Performance

    (1) Asmat N. Khattak
    Associate Professor/HoD, Management Sciences, Institute of Management Sciences (IMS), Lahore, Punjab, Pakistan.
    (2) Abdul Karim
    Assistant Professor, University of the Central Punjab, Lahore, Punjab, Pakistan.
    (3) Afzal Mahmood
    Assistant Professor, Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
PDF Fulltext

05 - Examining the Role of Learning and Development Opportunities on Transfer of Lear

http://dx.doi.org/10.31703/gmsr.2025(X-I).05
10.31703/gmsr.2025(X-I).05      Published : Mar 2025

Abstract

    This research explores the relationship between L&D opportunities and the transfer of learning in the context of complex Business Process Organizations (BPOs) in Pakistan. The study investigates how organizational factors such as business processes, management support, and organizational culture impact the transfer of learning. Using a deductive approach, data was collected from the employees ... Details

    Learning and Development Opportunities, Transfer of Learning, Business Process Organizations

    (1) Danish Khan
    PhD Scholar, Department of Business Administration and Social Sciences, Iqra National University, Peshawar, KP, Pakistan.
    (2) Faisal Sheraz
    Associate Professor, Department of Business Administration and Social Sciences, Iqra National University, Peshawar, KP, Pakistan.
PDF Fulltext
================================================== -->