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(SPRING 2025)

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01 - The Impact of Fiscal Policy on Sustainable Economic Development in Pakistan ...

http://dx.doi.org/10.31703/gmsr.2025(X-II).01
10.31703/gmsr.2025(X-II).01      Published : Jun 2025

Abstract

    This study examines the effects of fiscal policy on Pakistan's economic dynamics, using data for GDP, government spending, budget deficit, tax revenue, and unemployment from Pakistan's Economic Survey (ESP) and the World Development Indicators (WDI) from 1990 to 2022. The study applies VECM and Johansen Cointegration methods within a theoretical and empirical framework. The results reveal long-ter... Details

    GDP, Government Spending, Budget Deficit, Tax Revenue, Unemployment

    (1) Aneesa Khalil
    M.Phil Scholar, Zhongnan University of Economics and Law, Wuhan, China. Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Hidayat Ullah Khan
    Associate Professor, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Muhammad Waqas
    MS. Scholar, College of Plant Sciences and Technology, Huazhong Agricultural University, Wuhan, China.
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02 - The Influence of Green Marketing on Pakistani Consumers' Purchasing Decisions ...

http://dx.doi.org/10.31703/gmsr.2025(X-II).02
10.31703/gmsr.2025(X-II).02      Published : Jun 2025

Abstract

    The purpose of this paper is to study the effect of green marketing, advertising, and sustainable packaging on customer purchasing activities. By exploring the impact of advertising, and packaging on consumers' buying behavior, this paper contributes to practical implications for firms that intend to use effective sustainable marketing strategies in emerging economies. A positivist methodological ... Details

    Packaging, Advertising, Green Marketing, Purchasing Behavior

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zunaira Idrees
    MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Misbah Jamil
    MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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