THE ROLE OF ARTIFICIAL INTELLIGENCE AI IN LITERATURE REVIEWS IN BUSINESS AND SOCIAL SCIENCES RESEARCH STUDIES IN PAKISTAN QUALITATIVE EXPLORATORY EXPERT INTERVIEWS

http://dx.doi.org/10.31703/gmsr.2025(X-III).03      10.31703/gmsr.2025(X-III).03      Published : Summer 2025
Authored by : AsmatN.Khattak , GhulamAbbasBhatti , NasirPatrick

03 Pages : 22-29

http://dx.doi.org/10.31703/gmsr.2025(X-III).03      10.31703/gmsr.2025(X-III).03      Published : Sep 2025

The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews

    Conducting literature reviews for research studies is a challenging process. Researchers in the business and social sciences expect to benefit more from AI's expanding role in these disciplines. This research study was conducted to explore the role of AI in literature reviews in business and social sciences research studies in Pakistan. The study employed a qualitative research strategy, and seven in-depth "exploratory expert interviews" were conducted to gather the viewpoints, insights, and experiences of the experts to solve the phenomenon. Semantic Scholar, 2025 Consensus, Elicit, Litmaps, Research Rabbit, Scite, Perplexity, SciSpace, and Scholarly are among the AI-powered tools for literature reviews. The findings further indicate that the workload for literature reviews has been reduced using AI tools. The study recommends that, in order to increase the efficiency and employability of Pakistani business graduates, teachers need to teach AI tools in educational institutions.

    Artificial Intelligence (AI), Semantic Scholar, Literature Reviews, Business Research, Perplexity
    (1) Asmat N. Khattak
    Associate Professor & HoD, Department of Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
    (2) Ghulam Abbas Bhatti
    Assistant Professor, Department of Business and Management, Bath Spa University, RAK, UAE
    (3) Nasir Patrick
    MPhil Graduate, Department of Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
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Cite this article

    APA : Khattak, A. N., Bhatti, G. A., & Patrick, N. (2025). The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews. Global Management Sciences Review, X(III), 22-29. https://doi.org/10.31703/gmsr.2025(X-III).03
    CHICAGO : Khattak, Asmat N., Ghulam Abbas Bhatti, and Nasir Patrick. 2025. "The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews." Global Management Sciences Review, X (III): 22-29 doi: 10.31703/gmsr.2025(X-III).03
    HARVARD : KHATTAK, A. N., BHATTI, G. A. & PATRICK, N. 2025. The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews. Global Management Sciences Review, X, 22-29.
    MHRA : Khattak, Asmat N., Ghulam Abbas Bhatti, and Nasir Patrick. 2025. "The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews." Global Management Sciences Review, X: 22-29
    MLA : Khattak, Asmat N., Ghulam Abbas Bhatti, and Nasir Patrick. "The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews." Global Management Sciences Review, X.III (2025): 22-29 Print.
    OXFORD : Khattak, Asmat N., Bhatti, Ghulam Abbas, and Patrick, Nasir (2025), "The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews", Global Management Sciences Review, X (III), 22-29
    TURABIAN : Khattak, Asmat N., Ghulam Abbas Bhatti, and Nasir Patrick. "The Role of Artificial Intelligence (AI) in Literature Reviews in Business and Social Sciences Research Studies in Pakistan: Qualitative Exploratory Expert Interviews." Global Management Sciences Review X, no. III (2025): 22-29. https://doi.org/10.31703/gmsr.2025(X-III).03