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RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING OF FOOD AND HEALTH OF YOUTH

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02 Pages : 14-20

http://dx.doi.org/10.31703/gmsr.2024(IX-III).02      10.31703/gmsr.2024(IX-III).02      Published : Sep 2024

Relationship Between Social Media Marketing of Food and Health of Youth

Abstract

    Social media is now a strong tool for promoting goods and influencing consumer behavior in the food business. Social media marketing for food has an influence that goes beyond simply increasing brand awareness of eatables. It influences our preferences, decisions, and even our health. Globally active social media platforms have billions of users giving food enterprises a large audience. This study aims to quantify the results of social media marketing. To acquire data, rational and inventive methods have been used (Abbas et al., 2019). The survey was done to assess and investigate the effects of social media marketing on Faisalabad city audiences. This goal is achieved through a creative, logical, and organized data collection process.

    Marketing, Obesity, Food, Social Media, Habits and Health

    (1) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Muhammad Waqas
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Aqsa Abdul Ghani
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Iqbal, Ashraf, Muhammad Waqas, and Aqsa Abdul Ghani. 2024. "Relationship Between Social Media Marketing of Food and Health of Youth." Global Management Sciences Review, IX (III): 14-20 doi: 10.31703/gmsr.2024(IX-III).02

HARVARD

    HARVARD : IQBAL, A., WAQAS, M. & GHANI, A. A. 2024. Relationship Between Social Media Marketing of Food and Health of Youth. Global Management Sciences Review, IX, 14-20.

MHRA

    MHRA : Iqbal, Ashraf, Muhammad Waqas, and Aqsa Abdul Ghani. 2024. "Relationship Between Social Media Marketing of Food and Health of Youth." Global Management Sciences Review, IX: 14-20

MLA

    MLA : Iqbal, Ashraf, Muhammad Waqas, and Aqsa Abdul Ghani. "Relationship Between Social Media Marketing of Food and Health of Youth." Global Management Sciences Review, IX.III (2024): 14-20 Print.

OXFORD

    OXFORD : Iqbal, Ashraf, Waqas, Muhammad, and Ghani, Aqsa Abdul (2024), "Relationship Between Social Media Marketing of Food and Health of Youth", Global Management Sciences Review, IX (III), 14-20

TURABIAN

    TURABIAN : Iqbal, Ashraf, Muhammad Waqas, and Aqsa Abdul Ghani. "Relationship Between Social Media Marketing of Food and Health of Youth." Global Management Sciences Review IX, no. III (2024): 14-20. https://doi.org/10.31703/gmsr.2024(IX-III).02