Influence of Social Media Advertising On Consumer Behavior
The study article examines how social media advertisements affect consumer behavior among youth in Pakistan through cross-sectional survey research. The research aims to investigate the influence of susceptibility to social media adverts on purchasing decision-making, brand attitudes, and job positions in young Pakistani customers. The articles are necessary because they include the influence of social media advertising on consumer decisions, the persuasiveness of advertising scope, the influence of similar persuasion, and the usefulness of target marketing plans. The management of data will be in the form of a structured survey questionnaire that will be administered to a typical sample of Pakistani youth. The determinations will deliver wisdom into the dynamics of social media advertising and its importance for customer conduct in the Pakistani context. This study helps in understanding how social media, promotion and customer demeanor converge in the ever developing digital geography.
The study article examines how social media advertisements affect consumer behavior among youth in Pakistan through cross-sectional survey research. The research aims to investigate the influence of susceptibility to social media adverts on purchasing decision-making, brand attitudes, and job positions in young Pakistani customers. The articles are necessary because they include the influence of social media advertising on consumer decisions, the persuasiveness of advertising scope, the influence of similar persuasion, and the usefulness of target marketing plans. The management of data will be in the form of a structured survey questionnaire that will be administered to a typical sample of Pakistani youth. The determinations will deliver wisdom into the dynamics of social media advertising and its importance for customer conduct in the Pakistani context. This study helps in understanding how social media, promotion and customer demeanor converge in the ever developing digital geography.
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Purchasing Decisions, Personalized marketing Strategies, Social media, Consumer Behavior
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(1) Shabana Yasmeen
M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
(2) Nofal Ali Khan
M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
(3) Azra Batool Sheraliyat
M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
Cite this article
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APA : Yasmeen, S., Khan, N. A., & Sheraliyat, A. B. (2026). Influence of Social Media Advertising On Consumer Behavior. <i>Global Management Sciences Review, XI(I)</i>, 102-116. <a href='https://doi.org/10.31703/gmsr.2026(XI-I).06'>https://doi.org/10.31703/gmsr.2026(XI-I).06</a>
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CHICAGO : Yasmeen, Shabana, Nofal Ali Khan, and Azra Batool Sheraliyat. 2026. "Influence of Social Media Advertising On Consumer Behavior." <i>Global Management Sciences Review</i>, XI (I): 102-116 doi: 10.31703/gmsr.2026(XI-I).06
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HARVARD : YASMEEN, S., KHAN, N. A. & SHERALIYAT, A. B. 2026. Influence of Social Media Advertising On Consumer Behavior. <i>Global Management Sciences Review</i>, XI, 102-116.
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MHRA : Yasmeen, Shabana, Nofal Ali Khan, and Azra Batool Sheraliyat. 2026. "Influence of Social Media Advertising On Consumer Behavior." Global Management Sciences Review, XI: 102-116
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MLA : Yasmeen, Shabana, Nofal Ali Khan, and Azra Batool Sheraliyat. "Influence of Social Media Advertising On Consumer Behavior." <i>Global Management Sciences Review</i>, XI.I (2026): 102-116 Print.
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OXFORD : Yasmeen, Shabana, Khan, Nofal Ali, and Sheraliyat, Azra Batool (2026), "Influence of Social Media Advertising On Consumer Behavior", <i>Global Management Sciences Review</i>, XI (I), 102-116
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TURABIAN : Yasmeen, Shabana, Nofal Ali Khan, and Azra Batool Sheraliyat. "Influence of Social Media Advertising On Consumer Behavior." <i>Global Management Sciences Review</i> XI, no. I (2026): 102-116. <a href='https://doi.org/10.31703/gmsr.2026(XI-I).06'>https://doi.org/10.31703/gmsr.2026(XI-I).06</a>