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CONSUMER PERCEPTION OF ENVIRONMENTAL PROTECTION TO PROMOTE MINDFUL CONSUMPTION BEHAVIOUR THROUGH MINDFULNESS AND ASCRIPTION OF RESPONSIBILITY

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http://dx.doi.org/10.31703/gmsr.2024(IX-III).03      10.31703/gmsr.2024(IX-III).03      Published : Sep 2024

Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility

Abstract

    The fast fashion business under fire for its detrimental effects on the environment, and the economy. A lot of companies are taking ethical marketing tactics to urge consumers to be more responsible and conscious while making purchases. Study measure the impact of consumer ethical marketing perception environmental protection on mindful consumption through mindfulness and ascription of responsibility. Quantitative cross-sectional survey approach used. Test model used 321 final responses. Variance-based partial least squares structural equation modeling (PLS-SEM) was employed to examine the survey data. The outcomes indicated that fostering a mindful consumption behavior marketing tactics can play significant role. Consumer perception of environmental protection strategies can enhance the consumer responsibilities and their mindful mindset. Which ultimately influence their behavior. The research offers insightful information on ethical marketing tactics that local markets may use to promote mindful behavior and to support sustainable policies and practices in the fashion industry.

    Mindful Consumption, Environmental Protection, Mindfulness, Ascription of Responsibility

    (1) Tayyba Fatima
    PhD scholar, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (2) Tahir Mumtaz Awan
    Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (3) Omer Farooq Malik
    Associate Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
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Cite this article

APA

    APA : Fatima, T., Awan, T. M., & Malik, O. F. (2024). Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility. Global Management Sciences Review, IX(III), 21-35. https://doi.org/10.31703/gmsr.2024(IX-III).03

CHICAGO

    CHICAGO : Fatima, Tayyba, Tahir Mumtaz Awan, and Omer Farooq Malik. 2024. "Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility." Global Management Sciences Review, IX (III): 21-35 doi: 10.31703/gmsr.2024(IX-III).03

HARVARD

    HARVARD : FATIMA, T., AWAN, T. M. & MALIK, O. F. 2024. Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility. Global Management Sciences Review, IX, 21-35.

MHRA

    MHRA : Fatima, Tayyba, Tahir Mumtaz Awan, and Omer Farooq Malik. 2024. "Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility." Global Management Sciences Review, IX: 21-35

MLA

    MLA : Fatima, Tayyba, Tahir Mumtaz Awan, and Omer Farooq Malik. "Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility." Global Management Sciences Review, IX.III (2024): 21-35 Print.

OXFORD

    OXFORD : Fatima, Tayyba, Awan, Tahir Mumtaz, and Malik, Omer Farooq (2024), "Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility", Global Management Sciences Review, IX (III), 21-35

TURABIAN

    TURABIAN : Fatima, Tayyba, Tahir Mumtaz Awan, and Omer Farooq Malik. "Consumer Perception of Environmental Protection to Promote Mindful Consumption Behaviour through Mindfulness and Ascription of Responsibility." Global Management Sciences Review IX, no. III (2024): 21-35. https://doi.org/10.31703/gmsr.2024(IX-III).03