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COMPARATIVE ANALYSIS OF PUBLIC RELATION STRATEGIES PRACTICES IN PESHAWAR HOSPITALS

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04 Pages : 31-39

http://dx.doi.org/10.31703/gmsr.2020(V-IV).04      10.31703/gmsr.2020(V-IV).04      Published : Dec 2020

Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals

Abstract

    This paper comparatively examines the Public Relation (PR) practices in public & private hospitals of Peshawar to investigate the practices followed by the Public Relation Officers (PROs) and the barriers they face in order to develop cordial ties between the internal and external public of health department for effective health care delivery. The Public Relation Departments (PRDs) are struggling to build strong bonds between the patients, accompaniers and health institutions. This research aims to examine the difference between PR practices of Peshawar's public and private hospitals by employing the Grunig and Hunts Four Models as a theoretical framework. The respondents were selected for the research via the purposive sampling technique. A semi-structured interview protocol was developed for this purpose. The study shows that the PROs in these hospitals follow none of the four models. It is recommended that hospitals should hire PR professionals, arrange health communication literacy seminars and conduct research for confidence building between the internal and external public of the health department.

    Public Information Officers (PIOs), Citizen’s Trust, Gruni and Hunt’s Four Models of PR, Public, Private Hospitals & Public Relations.

    (1) Rooh Ul Amin
    Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Shahsawar Khan
    MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Jamaluddin
    Assistant Professor, Department of Journalism and Mass Communication, University of Swat, Mingora, KP, Pakistan.
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Cite this article

APA

    APA : Amin, R. U., Khan, S., & Jamaluddin. (2020). Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals. Global Management Sciences Review, V(IV), 31-39. https://doi.org/10.31703/gmsr.2020(V-IV).04

CHICAGO

    CHICAGO : Amin, Rooh Ul, Shahsawar Khan, and Jamaluddin. 2020. "Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals." Global Management Sciences Review, V (IV): 31-39 doi: 10.31703/gmsr.2020(V-IV).04

HARVARD

    HARVARD : AMIN, R. U., KHAN, S. & JAMALUDDIN. 2020. Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals. Global Management Sciences Review, V, 31-39.

MHRA

    MHRA : Amin, Rooh Ul, Shahsawar Khan, and Jamaluddin. 2020. "Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals." Global Management Sciences Review, V: 31-39

MLA

    MLA : Amin, Rooh Ul, Shahsawar Khan, and Jamaluddin. "Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals." Global Management Sciences Review, V.IV (2020): 31-39 Print.

OXFORD

    OXFORD : Amin, Rooh Ul, Khan, Shahsawar, and Jamaluddin, (2020), "Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals", Global Management Sciences Review, V (IV), 31-39

TURABIAN

    TURABIAN : Amin, Rooh Ul, Shahsawar Khan, and Jamaluddin. "Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospitals." Global Management Sciences Review V, no. IV (2020): 31-39. https://doi.org/10.31703/gmsr.2020(V-IV).04