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Volume-IX

, Issue-III

(SUMMER 2024)

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01 - Nexus Among Administrative Environmental Innovation and Firm Financial Performan

http://dx.doi.org/10.31703/gmsr.2024(IX-III).01
10.31703/gmsr.2024(IX-III).01      Published : Sep 2024

Abstract

    This paper explores the effect of administrative environmental innovation (AEI) on firm financial performance (FFP) by considering the dynamic capability theory and resource-based view. Specifically, this study tests the linkages between administrative environmental innovation (AEI) and firm financial performance (FFP)by using worldwide data from 685 companies from 42 countries for the period 2004... Details

    Administrative Environmental Innovation, Financial Performance, Internal AEI, External AEI

    (1) Mudassar Saleem
    PhD Scholar, Department of Management Sciences COMSATS University, Islamabad, Pakistan.
    (2) Amir Rafique
    Associate Professor, Department of Management Sciences COMSATS University, Islamabad, Pakistan.
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02 - Relationship Between Social Media Marketing of Food and Health of Youth

http://dx.doi.org/10.31703/gmsr.2024(IX-III).02
10.31703/gmsr.2024(IX-III).02      Published : Sep 2024

Abstract

    Social media is now a strong tool for promoting goods and influencing consumer behavior in the food business. Social media marketing for food has an influence that goes beyond simply increasing brand awareness of eatables. It influences our preferences, decisions, and even our health. Globally active social media platforms have billions of users giving food enterprises a large audience. This study... Details

    Marketing, Obesity, Food, Social Media, Habits and Health

    (1) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Muhammad Waqas
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Aqsa Abdul Ghani
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
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03 - Consumer Perception of Environmental Protection to Promote Mindful Consumption B

http://dx.doi.org/10.31703/gmsr.2024(IX-III).03
10.31703/gmsr.2024(IX-III).03      Published : Sep 2024

Abstract

    The fast fashion business under fire for its detrimental effects on the environment, and the economy. A lot of companies are taking ethical marketing tactics to urge consumers to be more responsible and conscious while making purchases. Study measure the impact of consumer ethical marketing perception environmental protection on mindful consumption through mindfulness and ascription of responsibil... Details

    Mindful Consumption, Environmental Protection, Mindfulness, Ascription of Responsibility

    (1) Tayyba Fatima
    PhD scholar, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (2) Tahir Mumtaz Awan
    Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (3) Omer Farooq Malik
    Associate Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
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04 - Impact of Corporate Social Responsibility on Firm Profitability: Evidence from A

http://dx.doi.org/10.31703/gmsr.2024(IX-III).04
10.31703/gmsr.2024(IX-III).04      Published : Sep 2024

Abstract

    Since, the 20th century, corporate social responsibility(CSR), an essential idea, has grown in the global economy.  Its quick development, spread in various nations.  CSR is also important in emerging nations like Pakistan. Numerous studies linked CSR to both financial and non-financial corporate profitability. The present study also checks the link, if any, between CSR aspects and profi... Details

    Corporate Social Responsibility (CSR), Profitability, Automobile Sector, Pakistan

    (1) Muhammad Hamza Haroon
    Lecturer, Department of Management Sciences, Qurtuba University of Science and Technology, Peshawar, KP, Pakistan.
    (2) Izhar Ahmad
    MPhil, Department of Management Sciences, Lecturer in Finance, Qurtuba University of Science and Technology, Peshawar, KP, Pakistan.
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05 - Effect of Training on Employee's Performance and Organizational Commitment: Evid

http://dx.doi.org/10.31703/gmsr.2024(IX-III).05
10.31703/gmsr.2024(IX-III).05      Published : Sep 2024

Abstract

    The research study aims to analyze the effect of Training on the employee performance and organizational commitment of the employees of the takaful industry of district Peshawar. The sample of the research study is comprised of 161 takaful employees randomly selected from different takaful organizations namely, Dawood Takaful, Jubilee Family Takaful, Adamjee Family Takaful, and Pak Qatar Takaful. ... Details

    Training, Employee performance, Commitment, Takaful, Peshawar

    (1) Arshad Ullah
    General Manager, Smart Solution and Developers (SSD Group of Companies), Pakistan.
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